Testing.

Jana. In the city.  Dead of Summer.

It's pretty rare for me to shoot stuff in full sun.  But sometimes you've got to try new stuff just to see what your camera will do.  This image started life as a file from a Canon 5Dmk2 camera and an 85mm 1.8 lens.  I shot it in the raw format and I tried to see just how much detail I could capture in the highlight areas on Jana's forehead and nose.  The real trick is to keep the highlight detail without plunging everything else in to the abyss of blocky shadows.  Some of it is careful metering but a lot of it is the wonderful dynamic range in some of the cameras we've had the pleasure to have owned.  The Canon 5Dmk2 was one of the those cameras.

But lately I've had equal success with the Sony a77.  It's all in how you use the cameras.  And how much you know about their personalities.  And to really know the personality of your camera you have to take it out on a series of "dates" and play with all the buttons.

I've shot the Sony a77 at ISO 3200 in the theatre and found it a bit noisy for my taste when I blow up the files.  But I've also shot a number of studio and full sunlight projects with the camera at ISO 50 and it's amazingly good there. In fact, it's exciting at ISO 50.  Why? Because the dynamic range is something to write home about.  How did I know it would happen like that? Because I took the camera out and shot people in the full sun and tested it.

I'd never met Jana before but I wanted to have a real person to shoot so I looked around on a model site, got in touch with her and arranged to meet her and one of her friends at a downtown coffee shop.  We spent a couple hours walking around downtown talking, shooting film and getting to know each other's aesthetic tastes.  After that we shot together again for one of my book projects.  

I've found that shooting test charts and boring set ups in studios is a flawed way to really understand a camera's potential. You have to shoot what you'd normally want to shoot with the camera to really understand it.  

All cameras are flawed in one way or another.  The denizens of the web forums would have you believe that some cameras are holy because of their high ISO performances alone.  Others are fixated with mega-loads of mega-pixels. I'm partial to the way cameras feel in my hands and how they operate.  But I guess the real point is that only you can assess whether the amalgam of parts and design and science that make up a particular camera connect with you.

If you read enough on the web you'll either ultimately be wildly confused or you'll end up chosing a consensus camera and never even touching or considering the camera that might be the "Goldilocks" camera for you.  Not too big, not too small, not to loud, not too ugly.  Just right.

I've just about finished testing every single parameter of the Sony a77 camera and next week I'm going to do the exercise of writing a full on review of the camera and a couple of my favorite lenses.  It's a flawed camera.  But no more so, in my estimation, than the Canon 5D mk2, the Nikon D700 and any number of other cameras I've worked with.

In a nutshell there are three reasons I still like the Sony a77 and haven't traded my two copies away for whatever the camera of the moment is:  1.  The camera has a very wide dynamic range, is very noise free and has wonderful tonality at ISO 50.  And, according to DXO's measurements it really is 50.  Not an electronically pulled 100.  2.  Once you've mastered using a good EVF on your camera for stills and especially for video you will never want to go backwards, even if the camera has some quirks.  And 3. I've come to respect and use some of the weirdo features I never, ever thought I'd touch.  I like the Multi-Frame noise reduction setting.  I humbly admit I like the built-in HDR capabilities (but I try hard to make the effects invisible).  I like the built-in electronic +1.4 and +2.0 teleconverter button.  That means I can keep the 50mm 1.8 or 1.4 on the front and push a button to get closer for a tight portrait.

The bottom line is that my a77 is more fun than previous cameras I've owned.  And the wonderful 50 ISO helps me work wider with studio flash and helps me get images with a look that's fairly unique among inexpensive DSLR's.  What I get is limited depth of field with high sharpness, wider dynamic range and incredible detail.  And for most of what I shoot that always trumps being able to shoot sports by candlelight.  In fact, with the exception of set up sports shots for advertising and the kid's swim team in full Texas sun, I never shoot sports and don't understand why that and BIF ( which stands for "birds in flight" and is another aspect of photography I have absolutely no interest in) capabilities in a camera seem to make so much difference to the other hundreds of thousands of camera buyers who also don't shoot those things.  If you do you might want a different camera....

But to be honest my perspective was built up over years and years of shooting and making money with big medium format cameras on tripods with slow, sharp, grainless film.  After showing a portfolio to people who potentially will pay for my work I've confirmed that real art directors still value the same things they valued in the film days.  To paraphrase:  They want their images sharp and technically perfect.  They know how to degrade them in post.  They can grunge up a beautiful shot but it's ten times harder to take a grungy file and make it sharp again.

Will your camera do what you want it to do? The only way to really know is to test.  Don't trust my opinions or Thom Hogan's or DPReview's.  Trust your hands and your eyes and the output onto your screen or prints of images that you like to shoot.  That's all that counts.

The process every photographer secretly (or not so secretly) fears. Putting together the portfoliio.

The floor of the studio while deciding what to include for a portfolio show.

I have a portfolio show with an advertising agency today. When I first set it up with the art director I assumed I'd be showing my work to him and maybe one or two more people.  It was my intention to throw some work on the new iPad and sort it into galleries with an app called, "Portfolio" and then let them fingertip drag their way through.  It's a nice, intimate way to show one's work and it doesn't require a bunch of physical work.

Of course there's always Murphy's Law. In the interim between setting up the portfolio show and the appointment this afternoon someone at the same agency called me up and asked me to bid on a fairly big project. Then, when I confirmed our portfolio show the art buyer let me know that eight of the creative people in the agency would be attending.  Yikes! Eight people hovering around a (now) tiny iPad?  Curses.

What to do and what to show?  I decided I'd do the show with both a traditional 13 by 19 inch leather portfolio case, filled with prints, and the iPad.  I might also bring along a beautiful little 8x8 inch leather book filled with black and white portraits.

The nerve racking part of the whole process is the question of what to put into the big print book. So I did what any crazy artist would do and immediately dumped the better part of 1200 large prints onto the floor of the studio and started sorting. And here's the sad reality:  I'll be sorting and changing and sorting and changing right up until the time of my appointment, trying to fine tune the selection. Not an efficient way to spend the day.

My "brilliant" friends who are also professional photographers would laugh at me.  They've got bound books (which removes all temptation to meddle) filled with their greatest hits.  But I like to custom populate my portfolios with images that are aimed at the market I'm pitching.  If an agency is heavy into healthcare I want to make sure that I've got a good sampling of the images I've done for hospitals, cardiology practices, cancer practices and oral surgeons.  At the same time I don't want to come in so heavy in one category that I can't represent my interest in other kinds of  industries in which they may have good clients.

My wife, a graphic designer of many years, tells me to put together a book of great portraits and just to show what I want to get. Nice advice. But it would really depress me to go in with a book of great portraits only to hear, "These are lovely but we were hoping to see some food as we just landed a big hotel account..."  Or something along those lines.

While this may sound like something only commercial image sellers should have to worry about I think it's also germaine to amateur photographers as well.  I think nothing is as ruthlessly, painfully instructive for every artist than the task of narrowing down your work to your top  thirty to fifty pieces. In fact, I think we should all undertake the discipline of having to put together a big, printed portfolio (say 13 by 19 inches?) because it will make you really look at your work with a critical eye.  Does the work hold together stylistically? How will handle the inevitable vertical and horizontal interplay between prints? Does your chosen subject matter hold up for 25 or 50 images?  Do you have 25 to 50 keepers? (sometimes I feel like I have ten....)

Try it as an exercise.  Put together a beautiful portfolio of 25 images. Don't put in anything that's not perfectly seen and well printed. Don't put in stuff that's so limited in appeal that only you would get the emotional appeal of the image. Don't stick it in a nappy plastic binder. Invest in a real portfolio case.

What will this buy you?  Well, when people ask you about your photography work you will have a very impressive and comfortable way to present what you do.  I think everyone would agree that seeing beautifully printed images writ large beats the heck out of watching your "friends" scroll through the screens of their cellphones, "Looking for that great shot..." Your audience will be impressed if only by the fact that they've probably never seen photographs well presented before.

It's a way of organizing your vision and your style.  And the process will probably nail down, for you, what you really like to see and what's just the same kind of fluff everyone else is shooting and showing on the web.  But the most important aspect of putting together the book is the solid feeling of having really done something with your work.

A company called Itoya makes some really nice, inexpensive portfolio books with leather-like covers and crystal clear insert pages.  Do your own ink jet prints or send them to a lab that's well profiled like Costco.  In Austin we have an additional embarrassment of riches in that we have good custom labs at Holland Photo Imaging and Precison Camera.  I have a fair number of prints done at Holland Imaging because they run specials on large prints imaged onto C-print papers, including metallic finishes that look really cool.

Okay.  I think I've got it.  One big book, one small black and white book, and my greatest hits on the iPad.  Now, what am I going to do for leave behinds? 


I should stop coasting and do this (portfolio showing) more often. Practice makes perfect.  Now where have I heard that before.....

Edit: After the show.  I went with my plan of showing a book of square, black and white portraits (10 by 10 inches in a nicely book bound presentation), seven different galleries on an iPad and one big book of 13 by 19 inch color prints.

Of the eight people present several were intent on viewing everything on the iPad. The lead creative director loved the big color and everyone, universally, liked the black and white book.  The reasons to bring both are ample.  I think the big prints had the most impact but the iPad supplied depth for people whose brains are wired that way.  In the end the iPad paid for itself because, in response to a spontaneous question from the creative director, I was able to play for the group some video projects on which I've been working. That opened up another line of potential business.

I took along ten copies of a postcard (5.5 by 8 inches) which has one of my favorite images of a weathered looking concrete contractor in a hard hat in front of a wall of incoming storm clouds. The group asked for contact information and was delighted with the cards.

After I update this I'll sit down and write each person a "thank you" note.  And that completes my portfolio show.   Thanks for your interest.

Local Photo Hero, Michael O'Brien (by way of NYC) still has the real stuff.

©2012 Michael O'Brien.  Do not use or copy without his direct permission.

http://www.npr.org/blogs/pictureshow/2012/07/07/156370928/portraits-texas-ranchers-remember-an-epic-drought?ft=1&f=97635953

Michael O'Brien and an NPR reporter went in search of Texas ranchers affected by the long drought. Michael used a 4x5 inch view camera and black and white Polaroid positive/negative film to capture the images.  Go and see the photographs and hear the story of last year's incredible drought in Texas.  

The images are so uniquely different than what we normally see.  They are incredibly lit.  I can't wait to see them as big prints, chocked full of detail and tone.

To see more of Michael's work:  http://www.obrienphotography.com/

Lead Singer In Church.

I like portraits that look like this. I like all the stuff out of focus in the background and I like the almost defiant stare from my subject.  I like that she's not overly made up. I like that her hair curls up and sticks out on the right side of her head.  The image was done with a Zeiss 85mm 1.4 ZE on a Canon 1Dmk2n.  The light is pretty obviously just what's available.

I guess my point in showing this and talking about it is that I didn't have a traditional client telling me how to shoot.  Rosie and I were out on Willie Nelson's ranch on a misty fall day with no one to please but ourselves.  So much of developing and holding on to a style you like has to do with spending enough time playing and shooting what you want.  Not what you think someone else wants.

I think it's all about practicing the fun.

Ben and Kirk shoot a commercial for Zach Scott's rendition of Xanadu.

Xanadu for the stage is a send up of the movie version from the early 1980's.  And this is the TV commercial that Ben and I worked on to promote the show:

It's fun, it's silly and it's 15 seconds.  Ben and I loaded up the car, set up the green screen and shot a bunch of variations with two of Zachary Scott's talented actors.  Ben acted as grip and sound man while I ran the camera. Creative Concept and Postproduction were done in-house at Zachary Scott Theatre by web marketing guru, David Munns.

Tech Notes:  We used a Westcott muslin ChromaKey green background (10 by 20 feet) lit by four 500 bulb LED fixtures.  The key and fill lighting was done with two 1000 bulb LED fixtures.  The actors are backlit with two of the battery powered Fotodiox AS-312 LED panels, gelled with a weak magenta filtration.  Both of the 1K bulb panels were covered with diffusion materials and the fill was further softened with a Westcott FastFlag diffuser.


We shot with a Sony a77 in the AVCHD 1080 60i setting alternating between the 16-50mm kit zoom and the 80mm Hasselblad Zeiss Planar lens on an adapter.  Focusing was done manually, assisted by Sony's really cool Focus Peaking.


Ben was wrangling a Rode Videomic on the end of a no-name "fishpole." When I looked at the footage on a 27 inch monitor I was amazed at the quality.  Even better, under controlled lighting, than my previous Canon 5Dmk2.  


The theatre is also editing down a :30 second spot to follow up this teaser.

Ben and I will be at the dress rehearsal next week. I'm shooting stills for publicity and Ben will be shooting BHS ("behind the scenes") video for the web.

Just thought I share a little project with y'all.

Edit: Several people asked if I filtered the LED lights that were used as the main lights on the actors.  The answer is no. I did a custom white balance at the beginning of the shoot and it seemed just right.  As the sensors in cameras get better and better so too does the ability to do really good white balances; even with sources that have lower CRI's.

Street Shooting in America. Downtown Austin.

A Whole Different Color Palette, A whole different look.

It's funny sometimes.  I'll mention the color palette or "look" of a particular camera and all the measurement nerds will rush in and tell me in volumes how any image can imitate any other image with a little bit of deft work in Photoshop.  Then I'll talk about the "look" of a particular camera to the newly converted (fill in the blank with: Olympus, Fuji or whatever) owner and they'll wax eloquent about "Olympus Color."  In their minds it's a prime reason to own the system.

But even if it makes technical workers unhappy just about every family of cameras has a distinct look and feel and, while you might get 90% there duplicating that feel from another camera with hours of PhotoShop work, if you have eyes you'll see the DNA of the camera's family come shining through.  I've written before that I own several different camera systems because I like the way some handle some subjects and others handle different subjects.

All of these images are from the Kodak SLR/n. It was the second series of DSLR cameras that photographers could shoot without an anti-aliasing filter in front of the sensor. (The first were the DCS 760 series in which you could choose user changeable IR filters with no AA or an AA filter with IR built in.  The SLR/n was a "no choice" camera. You shot with no filter. That's how it came from the factory.  Shooting without the AA filter made the files much sharper. The detail is rendered at a very high level.  Just like in the new Nikon 800e.  But the SLR/n had big, fat pixels and it could go two or three stops deeper into the aperture ring before provoking sharpness defying diffraction.  The camera was heaven and hell to shoot with.  Some things, like fabric with repeating patterns would cause moiré to pop up like garden weeds. But with portraits and architecture the files would be richly detailed.  

The Kodak SLR/n had a more muted color palette and a longer contrast range than present day cameras.  This meant that the files had lots and lots of dynamic range and could hold on to detail in the shadows and highlights just like a badger.  I'd love to see a DXO rating for the sensor.  I imagine that it clicks all the right boxes for their parameters.

This (above) image is a full frame from the camera.  The file would have been 4500 pixels by 3000 pixels but I've reduced it to 2000 pixels on the long side to make everything load up quicker. 

The file below is (once you've clicked on it, opened it in a separate window and then clicked it again...) a 100% crop from the image above.  I have compared it with similar files from both the 24 megapixel Sonys and the 24 megapixel Nikon D3200 and, to my eye, the Kodak actually resolves slightly more detail. This image was taken with the standard 50mm Nikon 1.8 lens.

Debates rage as to which D800 people should consider but you would do yourself a service to read Thom Hogan's recent review here:  Hogan's D800 Review  You might be startled by what you find out about the effects of diffraction and the differences between cameras.  I'll cut to it. The D800e (without filter) is best at wide apertures with fast lenses.  Neither is amazing once you stop it down.  Not the ultimate camera for people (architecture photographers) who need f11 and f16.

While my Kodak cameras are getting long in the tooth and starting to have handling and button issues I am still happy every time I pick up the SLR/n to shoot. I find that it's combination of full frame, wonderful colors and high sharpness is pretty wonderful.

I prefer it to a number of more recent and highly regarded products from other companies.  A pity that Kodak's products were ahead of their times (and the discernment of general users) while their marketing was ten years behind.....

This is a photo of my friend, Bernard.  We were having lunch at Artz Ribhouse, the latest casualty of the recession.  I love the out of focus areas in the background. The 50mm on the Kodak is pretty sweet.

Mismatched cameras and lenses. Fun for an afternoon.

I like heading out the door with a camera in my hands and no real agenda to follow.  Sometimes I use my walks as a time to hand test cameras I'm interested in or cameras I want to write about but sometimes I just want a camera with me for random visual note taking and messing around.  Yesterday morning I had a delicious swim and then Ben, Belinda and I went to P. Terry's Hamburger restaurant for burgers. I had the veggie burger. Plus one for the whole wheat buns and the good jalapeños.  Then I got in the car and went over to Precision Camera where I spent some time playing with the Fuji Pro 1 (a beautiful camera with lots and lots of focusing issues), a Fuji X100 (hit the buttons three times before they work?) and this year's swim suit model of cameras, the Olympus OM-D (all the parts are just right and the shutter sounds sweet but.....I just can't pull the credit card out yet).  Can't figure out why this camera always makes me feel better when I hand it back to its owner or to the sales clerk...probably something in my wiring, certainly nothing wrong with the camera. Not in the face of the reviews and kudos it's received from all the people I trust.

I guess I have my eyes on the new Sony full framer and I just don't want to get too badly side-tracked in the languorous Summer months.  

So I headed downtown to walk around and shoot with a wild pair.  My second favorite Pen camera of all time, the EP3, and a weird lens choice, the Panasonic 14-140 HQ zoom lens.  Earlier in the day I vacillated between taking the Olympus 45mm 1.8 (too purposeful), the 25mm Summilux (too chattery on the EP-3) or something else.  Then I spied this beast of a lens and thought, "Why not?"

Right off the bat there was one thing I really loved about this combination. The lens has its own IS built in.  I could turn off the body IS and turn on the lens IS and I would have a stabilized image in the finder of the camera.  In fact, that's why I bought a Panasonic 14-45mm lens as well.  Even at the longer focal lengths the camera's finder image becomes rock solid.

If my own habits are any indication this must be one of the most overlooked lenses around. I've owned it since I bought my first GH2 and yet the only times I think about it are when I'm getting ready to shoot video.  Several reviewers give the lenses some lukewarm praise with the usual stuff  accentuating mediocre corner performance or the lower contrast at the longer end but I've found, overall that it's a really good performer.  Especially on the right camera.  It's also nice to have focal lengths (35mm FOV)  from 28mm to 280mm and have them all be very usable.

I walked to Lance Armstrong's bike shop (Mellow Johnny's) to look at transportation/street bikes and ran into a guy I'd met years ago on a photoshoot at Dell, Inc. He noticed the weird mismatch between camera and lens and that's what got us talking.  I saw some really cool bikes  from a company called, Public Bikes.  Here's a link to their website:  Public Bikes V7 (the one I'm thinking about...).  Still pondering the bikes. I love my electric Bodhi Bike but sometimes I just want a light framed manual bike....for those manual moments.

(above) That's a good looking bike but I don't really like the front rack. I'd like a back rack and maybe a pannier to one side.  Good to see people out biking all over downtown yesterday.  There's still an incredible number of really fit humans in Austin. Not everyone in America weighs 300+ pounds.......at least not yet.

Being fit, however, doesn't mean people will always make good choices about their shoes...

I took the neck strap off my EP3 a couple of days ago and stuck a cheap wrist strap on it instead.  I don't walk with anything in my hands and I leave the cellphone in the car so I was able to keep the camera in my left hand for the entire time. It was a refreshing change from having the camera banging away at the end of a strap, at my side.  And it was much more "ready."  

When I shoot with the EP3 I always use the VF-2 finder so I don't have to wear my glasses and also do the "baby with a stinky diaper" pose, holding my camera way out in front of me with my arms outstretched.  While the EP2 is my favorite of the Pens for nostalgic reasons when it comes to having fun shooting, and getting great results, the EP3 is a bit easier to work with in terms of response.  I kept the camera on the aperture mode, trying to keep the lens at or near its wide open settings for most of the time. I'd correct exposure by riding the exposure compensation button while viewing the image in the finder.

I was shooting on a bright day so the camera had no trouble at all focusing quickly and locking on, even at the long end of the zoom where the max. aperture hits 5.6.

Don't know why but today I was fascinated with manhole covers.  They really can be such fun industrial art.

While the EP3 isn't as advanced as the EM-5 I like it because I feel as though I've mastered the menus and I userstand all the shooting potential of the camera. I've mentioned before that I think 12 megapixels is somewhere close to the sweet spot for digital cameras at the moment. Big enough to look detailed on the coming generation of retina computer screens yet small enough to work quickly in post processing.  I was processing files today from the Nikon D3200 which creates 25 megabyte files alongside the raw files from the EP3.  The difference in speed is pretty stunning. Even with a fast manchine.

I also prefer the look and feel of the EP2 and EP3 bodies to anything else.

Circling back to the lens I must say that while there are single focal length lenses that produce somewhat sharper files the Panasonic lens does a fine job.  Especially when you run it through the sharpening and clarity filters in one of the post-processing programs that are ubiquitous.

I prefer to import my files into Lightroom 4.2, give them a brief once over and then size and send them to a program called, Snapseed.  I look at Snapseed as an almost universal "quick adjust and enhance" program. I use the general brightness and saturation settings and also do some sharpening in that program.

The series of images (above, just below and one more below that) are on good argument for using a flexible, high quality zoom like the Panasonic. At the long end I have very good reach for pulling in subjects which are at a distance from the lens. But I can also turn around and get a wide angle shot.  With the Panasonic I can shoot mostly wide open and still be sure that I'll get usable shots.

I'm certainly not advising people to run out and buy what I use. Everyone's taste, hands and sensibilities are so different. In fact, from day to day the cameras I use tend to change. But every once in a while it's nice to have a comparatively small system that does powerful work.

Copyright. I know we're all having fun playing with our cameras but please read this...

http://thetrichordist.wordpress.com/2012/06/18/letter-to-emily-white-at-npr-all-songs-considered/

It's an incredibly well written piece aimed at enlightening copyright infringers about their moral and ethical obligations to artists. In your particular job it might not mean much to you right now but things change and you may want to try your hand at being a professional musician, writer or photographer someday and all of a sudden it will mean something to you.  Getting paid or not getting paid....

Thanks for taking time to read it.  If you have the inclination you might consider forwarding it to a young person who likes to download free music.  Or you could send the link to the guy in the next cube who thinks it's okay to download (steal) photographs for that big PowerPoint presentation....  

What is the real secret behind the success of the new wave of mirrorless cameras? And the OMD in particular?

Everywhere I look, here in Austin and on the web, I see people snapping up micro four thirds cameras or writing about them and discussing them.  It started out quietly a couple of years ago with the Olympus EP1, EP2 and the Panasonic cameras and now, with the Olympus OMD it seems to be building at a feverish pace.

The OMD and the GH2 have gone a long way toward establishing the technical legitimacy of the format and its place in the modern pantheon of attractive cameras but what is it that really got the ball rolling, long before Olympus launched their 16 megapixel DSLR killer?  

I know that people like smaller and lighter cameras but various form factors have come and gone.  The G series from Canon was/is popular, but not like this.  It can't be the overall performance because while the chip in the new camera is great it's still not as good as the chips in a number of APS-C cameras and it's not about to challenge the overall technical prowess of the newer full 35mm frame cameras like the D800 or the Canon 5D mk3.  But the popularity was building quickly even before the OMD was announced.

I found an old Leica screwmount body (I think it's a 2f or 3f) sitting around the studio the other day and I moved it over to the case that holds the Pen stuff.  I pulled out a Pen EP3 body and put them side by side and gosh golly!!! The dimensions were too close for coincidence.  So here's my theory:  Just a Steve Jobs had a singular vision for Apple Products (the design of which turbo charges sales)  Oscar Barnack, the inventor of the Leica, had a singular vision for his first series of cameras.  His vision revolved around the idea that you could make a small camera that would be comfortable to carry and comfortable to shoot and you could, through careful technique, come close to the image quality that you would get with the larger film format cameras of the day.

Barnack's drive to make a small but potent camera came from necessity.  He was asthmatic and tired of trying to carry a large compendium bellows view camera and tripod with him on walks through the forests near his home.  Since he worked alone, unencumbered by committees and focus groups and the input from marketing hacks he hewed to his own vision and made a camera that fit his hand perfectly.  And by extension, the hands of millions of other users.  

Cameras got bigger when people (and committees and ad hacks) started demanding more attachments, more geegaws and more convenience items. More ways to sell you something new.  As we moved away from pure picture popping prowess we moved away from optimum haptics.  Optimum ergonomics.  Perfect designs for human use.  Yes, we got motor drives and we could use longer lenses and all that but the purity of the design slowly became more and more compromised and generations of photographers and consumers put up with it because they got silly stuff they never knew they needed  in return.

Once the camera companies hit their stride in the digital arena a curious thing happened.  When we hit a picture quality that was good enough for the masses lots of people started demanding less.  They/we were willing to give up a lot of stuff we'd been sold as part of the holy grail of photography.  A lot of people started to consider 12 megapixels good enough for most of the stuff they routinely used cameras for.  Once the camera hit this point Olympus realized that a new differentiator could be size. And design.  I suspect someone high up in their product development dept. had one of the old Leicas on the shelf and, having shot with probably every other conceivable camera in the market he came back to a nice, cherry Leica 111f and held it and decided it was absolutely perfect in conception and told/ordered his staff to shamelessly steal as much of the size and shape of the original Leicas as they could.  Not for nostalgia's sake but in deference to the genius of its original, human centric design.

In the next round of product development I think you'll see more concentration on rounding the corners of the bodies than in upgrading sensors.  When people looked at the new OMD in illustrations on the web or on the shelf many were put off by the apparent size or the design touches.  The selling of the camera has been a process of putting the camera into the hands of the customer and letting them feel the "just-right-ness" of the design.  What I hear from everyone is this, "I was on the fence till I held one in my hands...."

Another aspect of the OMD that makes me think that the Olympus powers that be ruthlessly and shamelessly have been copying from the original Leica rangefinder family is the noise that the shutter of the OMD makes when it goes off.  It's quiet, subdued and contains no piercing high frequency resonances.  If you shoot a screw mount Leica shutter and compare it you'll hear an uncanny similarity.  

Even the use of the VF-2 finder in the accessory shoes of the EP2's and EP3's harkens back to a day in cameras when you needed a separate finder to use any but the normal 50mm focal length with the cameras.  When you bought a wide angle or a telephoto lens for your screw mount Leica you also bought a separate viewfinder that sat in the accessory shoe and showed you your angle of view.  The Pen series, preceding the OMD, is a modern day adaptation of that concept.

Many otherwise rational adults are buying cameras now based on how they feel and sound.  But is that irrational?  There is always a mind/body/camera connection that artists take into consideration when they adapt and embrace certain tools with which to give birth to their singular vision.  They can't turn off the feelings of attraction or repulsion of their tools just because someone tells them some aspect of performance is better or worse.  Only disengaged or casual shooters can do that.  And it's different for everyone.  The feel of a camera in the hand is unique to each person.You generally know you've found the feel in one day.  

I'm sure some people think I'm making the connection between the old screwmount Leicas and the new Olympus (and other m4:3) cameras to damn Olympus for brazen design theft but nothing could be further from the truth.  What I really want to say is that Oscar Barnack had it just right, everybody fucked things up and now Olympus is reaching back to that original genius to give people what they really wanted all along:  A comfortable companion for mobile shooting.  An almost instinctual tool for capturing what you see.

I played with another OMD this week.  They are pretty darn amazing.  Not a breakthrough like the original fathers of all 35mm style cameras (Leica SM)  but a beautiful and very useful homage.

Hello Camera Designers:  No more "jellybean" cameras please.  Now that we can miniaturize nearly everything can we get some more cameras that feel just right?  Even if they don't have the biggest whatevers?

Now, if Olympus could only fix their menu.  Of course Leica shooters never had to worry about that...